From Oops to OMG; How a TikTok Mishap Sparked Sweet Loren’s Success

Creativity Stage

Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.

Speakers

Key Takeaways

  1. 1.See why humanizing your brand's presence not only boosts engagement, but amplifies your voice in the marketplace.
  2. 2.Learn how embracing mistakes with authenticity can lead to bold business impact.
  3. 3.Discover the value of developing a culture that leads with compassion and embraces daring ideas.
Presented byAdvertising Week