Amanda oversees the branded creative and marketing team at Doing Things, managing a group of creatives and marketers who ideate and execute branded partner campaigns across the company’s full portfolio of brands. She is deeply passionate about content marketing, with a focus on developing work that feels authentic to editorial voices and resonates meaningfully with audiences.
With nearly two decades of experience in advertising and marketing, Amanda has held roles at Vice Media Group, PopSugar, and Universal McCann, bringing a wealth of expertise in brand storytelling and audience engagement.
Memes aren’t just content-they’re a cultural language. A 2024 study by Doing Things and Kantar found memes rank #2 among A18–24 for most-enjoyed online content. In this interactive session, the team behind Overheard, Recess Therapy, and MiddleClassFancy will unpack the anatomy of memes and viral video, decode what drives shareability, and guide attendees through hands-on exercises to create authentic, trend-savvy content that builds community and drives impact.
