Session

  • Leveraging Moments to Create Moments

    This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.

  • Beyond the Newsroom: Journalists & Media Execs on Their Next Chapter

    What really happens when journalists “go to the dark side” and become publicists-or move into adjacent fields like film or marketing? In this candid and insightful panel, former newsroom insiders reveal how their journalism background has shaped careers in PR, film, and business leadership.

  • The Secret Lives of Travel Creators, Beyond the Post

    From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer. This panel peels back the curtain on their secret lives: how they build trust, balance authenticity with brand deals, and turn wanderlust into business. Moderated by LOST iN co-founder Jon Skogmo (ex-Jukin Media of FailArmy), creators like Jeremy Jacobowitz (Brunch Boys), Marissa…

  • Defusing Scam Culture in Marketing

    Every major societal institution has some sort of scam culture in its bones. Politics, religion, art, technology ‚Äì and advertising is no exception. In fact, the business of marketing ironically has a questionable reputation in the greater world. Many consider it dishonest or inauthentic, but the profession also has the responsibility of fairly and effectively selling, for the growth of‚Ķ…

  • Why Fame Needs Friction: From Attention to Impact

    How do we define fame in a world where everyone is visible? In today’s scroll-speed attention economy, the value of fame has shifted. Visibility is no longer scarce, what matters is reaction. Fame isn’t just about being seen; it’s about being felt. And to be felt, fame needs friction.‚Äã

  • How Brands Grow on Reddit over Time

    In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands…

  • Lights, Camera, Pitch! The Big Creator Challenge

    What do today’s most innovative creators bring to the table? In this live challenge, creators have just 7 days to take an Adobe brief, create a concept, and pitch their ideas live to a panel of brand and influencer experts. The winner will receive a *$25,000 brand deal with Adobe. Get a rare glimpse into what makes a winning pitch…

  • Cracking the US Code: Manchester City’s Strategy for Growth and Fan Engagement

    A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.

  • Reach the Gaming Generation: Why Every Brand’s Next Chapter Starts in Play

    Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence. With 92% engaged in gaming, the message is clear: this is where next-gen consumers expect brands to show up bold, creative & authentic. As this once-in-a-decade marketing channel shift comes into…

  • The Hot Flash: How Brands Can Be Part of the Next Big Thing

    ‚ÄúThere’s money to be made in opening up about and normalising menopause‚Ķ This presents a significant opportunity for brands-but it’s a category that must be intimately understood in order to operate in.‚Äù‚ÄìVogue Business Menopause directly affects the critically important audience of women ages 35+ who make 70-80% of purchasing decisions, $31.8 trillion globally (Nielsen). This presents enormous opportunity for brands…

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