The Secret Lives of Travel Creators, Beyond the Post

Marketplace Stage

From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer. This panel peels back the curtain on their secret lives: how they build trust, balance authenticity with brand deals, and turn wanderlust into business. Moderated by LOST iN co-founder Jon Skogmo (ex-Jukin Media of FailArmy), creators like Jeremy Jacobowitz (Brunch Boys), Marissa Meizz (No More Lonely Friends) and more share origin stories, brand partnerships, business strategies, and the realities you don’t see.

Speakers

Key Takeaways

  1. 1.Culture Moves at Creator Speed: Creators operate like modern newsrooms – reacting in real time to trends, travel opportunities, and cultural moments. For brands, this means collaborating with creators who can engage audiences at the speed of culture, far
  2. 2.Driving Trust Through Authenticity: Brands must understand that the most impactful partnerships are those that feel organic and aligned with a creator's authentic voice-not forced integrations.
  3. 3.Beyond Pretty Pictures: The Business of Travel Content: From e-commerce and product collabs to hosted trips and live events, travel creators are diversifying revenue streams and redefining what it means to build a brand in the creator economy.
Presented byAdvertising Week