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Related Sessions

• The Elite Way: A 1:1 with Chris Crawford, CEO Elite Media

  Marketplace Stage

  • Culture & Society

  • Louise DiIulioChief Client OfficerAdvertising Week
  • Chris CrawfordFounder & CEOElite Media

  Born in a Harlem apartment, now one of the Inc. 5000’s fastest-growing companies-Elite Media flips the script on what a creative agency can be. CEO Chris Crawford built a model rooted in win-wins – for culture, community and clients. From cutting first checks to local businesses, to reimagining schools through The Schoolys, to dropping $50K of agency money on the Keep it 100 Pitch Competition-Crawford proves advertising shouldn’t just be about campaigns when it has the ability to make real change that empowers people.

  Presented by

  Thu 10/9 • 11:25AM EDT15minIn person

• Fandom: Where Sports Meets Culture 24/7

  Creativity Stage

  • Content & Pop Culture

  • Louise DiIulioChief Client OfficerAdvertising Week
  • Justin SternbergHead of Business Marketing and Creative StrategyFanatics Advertising

  Sports fandom has gone way beyond the stadium. Today’s fans are living it 24/7 – bingeing highlights on TikTok, following players across leagues and teams, rocking jerseys like high fashion, trading cards like NFTs, and even turning to podcasts and betting apps to stay connected.

  In this session, Justin Sternberg from Fanatics Advertising will unpack how sports have become one of the biggest engines of pop culture and what that means for brands. From LeBron to Messi Mania to Caitlin Clark breaking the internet, fans are following players like influencers and treating jerseys, gear, and merch as cultural currency. As Pop Culture consistently evolves, there has always been one constant – fandom.

  Presented by

  Mon 10/6 • 11:30AM EDT15minIn person

• From Vibe to Variant: How Creators + AI Rewire the Creative Supply Chain

  Creativity Stage

  • Creator Perspectives

  • Louise DiIulioChief Client OfficerAdvertising Week
  • Oli MivalVP Product Strategy, Innovation & ExperiencePicsart

  A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills. In this interview, we’ll discuss how a single creator can now leverage these teams to manage the entire creative workflow, from strategy and production to distribution and optimisation. Our conversation will explore the pragmatic guardrails that keep human judgment in the loop and unpack the playbook this provides for brand-creator partnerships to ship on-culture, on-brand creative at unprecedented speed.

  Tue 10/7 • 9:30AM EDT15minIn person

• Creators, Not Clients: The New Rules of Talent Management:

  Creativity Stage

  • Creator Perspectives

  • Louise DiIulioChief Client OfficerAdvertising Week
  • Shoshannah CutlerFounder, CEO & Talent ManagerShoshalmedia

  The creator economy is booming, but Shoshannah Cutler is proving that success takes more than followers and brand deals. As the Founder and CEO of Shoshalmedia, she’s all about turning management into mentorship and helping creators build real, lasting careers they actually love.

  From signing stars like Taryn Delanie Smith, CrustByCarson, and WatchingNewYork, to helping them write and release books, podcasts, experiential events and more Shoshannah shares how she’s rewriting the rulebook for what it means to support and grow creators in 2025 and beyond.

  Presented by

  Tue 10/7 • 9:45AM EDT15minIn person

• Future is Female Awards

  The Cutting Room

  • Ruth MortimerCEOAdvertising Week
  • Louise DiIulioChief Client OfficerAdvertising Week
  • Louise WatsonAssociate Director, Growth MarketingPropeller
  • Cassie OlsonSales DirectorAdForm

  The Future is Female is the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. This is an invite-only event.

  Mon 10/6 • 3:00PM EDT2hoursIn person

• The Next Generation of Sports Fans with Barrick Prince, Founder, Creator Sports Network

  Marketplace Stage

  • Barrick PrinceFounderCreator Sports Network
  • Louise DiIulioChief Client OfficerAdvertising Week

  Sports fandom is changing fast, and Barrick Prince, Founder of Creator Sports Network (CSN), is at the center of it. Built for a global audience that doesn’t watch cable but lives on creator platforms, CSN is redefining what it means to experience live sports.

  In this conversation, Barrick shares how CSN empowers creators to become the new broadcasters, bringing energy, storytelling, and culture to sports in a way that connects with today’s fans. From the network’s partnership with Brazilian S√©rie A to its proprietary Hive platform, he’ll explore how CSN bridges sports, entertainment, and technology – creating new opportunities for creators, leagues, and fans around the world.

  Presented by

  Tue 10/7 • 7:10AM EDT15minIn person