Think you know Gen Z? Join Snapchat, Alter Agents, and BBDO’s platform-first, creator-led agency, Dobbino for a provocative discussion about Gen Z. New insights from 6000+ global GenZ consumers will be unveiled depicting how brands can genuinely connect with Gen Z by focusing on the values they actually care about, how they communicate, connect, and engage with the world daily. *Spoiler alert* out of touch displays of wealth are out and hard work, altruism, integrity, and community impact are in! Learn what brands must do to
Generative AI is moving from buzzword to business driver. Backed by fresh research among 14,800+ consumers and marketers, Snapchat, eye square, and PMG will show how AI-powered video ads and AR Lenses deliver stronger attention, build brand trust, and boost campaign performance. Don’t miss this opportunity to learn practical strategies for leveraging AI into your marketing toolkit – without losing the human spark behind creativity!
The rise of women’s sports is undeniable. With fans demanding visibility and athletes becoming cultural icons, the playbook for brands has changed. This session from Snap, dentsu, and Ipsos, powered by research among 13500+ sports fans and experts, reveals how brands can seize the momentum, partner with athletes authentically, and ensure they’re not left on the sidelines of the biggest cultural shift in sports. Walk away with a better understanding of how brands can be part of the movement and support the next era of fandom!
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.
What really happens when journalists “go to the dark side” and become publicists-or move into adjacent fields like film or marketing? In this candid and insightful panel, former newsroom insiders reveal how their journalism background has shaped careers in PR, film, and business leadership.
From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer. This panel peels back the curtain on their secret lives: how they build trust, balance authenticity with brand deals, and turn wanderlust into business. Moderated by LOST iN co-founder Jon Skogmo (ex-Jukin Media of FailArmy), creators like Jeremy Jacobowitz (Brunch Boys), Marissa Meizz (No More Lonely Friends) and more share origin stories, brand partnerships, business strategies, and the realities you don’t see.
Every major societal institution has some sort of scam culture in its bones. Politics, religion, art, technology – and advertising is no exception. In fact, the business of marketing ironically has a questionable reputation in the greater world. Many consider it dishonest or inauthentic, but the profession also has the responsibility of fairly and effectively selling, for the growth of‚Ķ well, every other single business. So let’s explore the nature of scam culture, and where it lives (and doesn’t actually live) in marketing, and how to infuse integrity into your messaging to improve the future of all business.
