Leveraging Moments to Create Moments

Marketplace Stage

This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.

Speakers

Key Takeaways

  1. 1.How to engage with influencers in new and dynamic ways.
  2. 2.How to harness existing hallmark moments for brand recognition.
  3. 3.How to use innovative thinking to combine brands with new sectors.
Presented byAdvertising Week