Brands don’t have to choose between innovation and privacy – AI is making both possible. Hear from The Trade Desk, Causal, and Comscore on what the future of privacy-first, high-impact adtech looks like.
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines. No longer limited to campaign setup and reporting, today’s platforms can recommend winning strategies, optimize performance in real time, generate creative assets, and automate day-to-day operations.
The old playbook is being rewritten with intent as the new currency. Commerce media and AI-driven platforms are leveraging real-time intent and first-party data to build smarter, more performant ecosystems. In this session, we’ll explore what this shift means for the broader industry – from buyers looking to tap into high-performance environments, to emerging platforms aiming to break into programmatic with purpose.
In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence. Join DV CMO Dan Slivjanovski and CRO Gian LaVecchia for a powerful session on how to reclaim control in today’s chaotic ad ecosystem. This session introduces DV MAP (Media AdVantage Platform)-a next-gen framework bringing DV’s trusted data, AI-powered optimization, and campaign outcome measurement under one platform.
CTV sits at the intersection of creative storytelling and data-driven precision-but striking the right balance between the two is where the real magic happens. In this panel, industry experts explore how brands and agencies are blending the emotional impact of sight, sound, and motion with the intelligence of audience targeting, automation, and measurement.
The question isn’t whether AI works – it’s how to make yours work harder. While most media companies focus on acquiring new capabilities, the fastest path to campaign acceleration and client growth is activating the data and expertise housed within your walls.
Join industry leaders to learn how leading media companies are achieving unmatched performance by maximizing existing team intelligence and scaling the data you already have, not multiplying their tech stack.
The future of advertising is being rewritten by technology. AI, advanced data signals, and privacy-safe innovations are giving marketers new ways to plan, personalize, and prove the impact of every campaign. In this session, brand leaders and innovators will explore how AI-powered tools and emerging tech are helping advertisers cut wasted spend, unlock audiences competitors can’t reach, and deliver more relevant experiences in a world where attention is fragmented and consumer expectations are higher than ever.
AI is changing the advertising industry. AI promises speed, scale, and personalization-but what happens when low-quality content floods the internet and misrepresents brand values or when content lands in unsuitable contexts? In this session, you’ll learn how leading brands and agencies are navigating the dynamic and evolving digital media landscape -using AI to enhance brand integrity, promote trust, and drive meaningful optimization and performance at scale.
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence. As audience data fragments and legacy tools lag, advertisers are moving beyond silos toward AdTech that delivers real-time insights and measurable outcomes. Innovations like the Locality Audience Engine lead the way by leveraging centralized data, AI and automation to transform disconnected workflows into actionable strategies-unlocking the full value of data and redefining local advertising benchmarks for the digital era.
Join Bayer, Spotify, and The Trade Desk as they explore how brands can integrate programmatic audio into the omnichannel mix -reaching new audiences, unifying messaging, and proving performance. Discover why audio deserves a permanent spot on your marketing playlist – and why this playbook is worth hitting repeat.
The era of marketing guesswork is over. Proxima’s Founder & CEO reveals how a new partnership with one of the world’s largest technology companies empowers brands to activate high-intent audiences rooted in $30B+ verified transactions-delivering performance, trust, and unparalleled precision.
