The Future of Advertising: Precision Marketing Powered by Transactional Data

Tech Stage

The era of marketing guesswork is over. Proxima’s Founder & CEO reveals how a new partnership with one of the world’s largest technology companies empowers brands to activate high-intent audiences rooted in $30B+ verified transactions-delivering performance, trust, and unparalleled precision.

Speakers

Key Takeaways

  1. 1.Performance-Driven Advertising at Scale – Take away actionable strategies to lower CAC, boost engagement, and build lasting customer value across the entire advertising ecosystem.
  2. 2.Proven Precision in Targeting – Learn how deterministic, purchase-based signals outperform modeled audiences, driving measurable lifts in ROAS and efficiency.
  3. 3.Precision Marketing – Explore strategies to reach real buyers accurately and efficiently by leveraging SKU-level transaction data from 70M+ social commerce shoppers.