Brands don’t have to choose between innovation and privacy – AI is making both possible. Hear from The Trade Desk, Causal, and Comscore on what the future of privacy-first, high-impact adtech looks like.
Shelby Coon
Shelby Coon
Senior Director, Data Partnerships
The Trade Desk
Shelby is a seasoned ad tech professional with over 12 years of experience and deep expertise in driving revenue-growth and innovation for data providers, publishers, and platforms. With a proven track record leading product strategy, strategic partnerships, and operations, Shelby had successfully bridged the gap between emerging technologies and business outcomes. In her current role at The Trade Desk, Shelby leads a team that focuses on pre-bid, post-bid and ecosystem partners. Her team is responsible for the successful integration, growth, and evolution of The Trade Desk’s most innovative data partners. Prior to The Trade Desk, Shelby led platform partnerships for Foursquare (fka Factual Inc).
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