Seema Patel

Strategic Advisor

Marigold Partnerships

Seema Patel is a seasoned executive with deep expertise in AI, data, and advanced advertising. She has led enterprise transformations building out organizations, launching innovative products, and driving multi-billion-dollar growth.

Most recently, as SVP, Data Enterprise at TelevisaUnivision, Seema spearheaded the company’s first enterprise-wide data organization, developing the TU Household Graph and AI-powered solutions for ViX streaming. Her team also launched DAI across several CTV/app partners and expanded the company’s strategic partnerships into retail/commerce media sectors further scaling cross-platform offerings.

Previously she helped ViacomCBS build the nation’s largest addressable TV footprint and was instrumental in launching DIRECTV’s first-to-market STB addressable platform.

Seema is also co-founder of TechBae, a non-profit advancing women’s leadership in adtech and media, and serves on the NATAS Tech & Eng. Committee, which awards Emmys for innovation in television.

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