Esther Maguire is the Head of Product Marketing & Strategy at LG Ad Solutions, a global leader
in connected TV advertising. In her role, Esther leads cross-functional teams and international
go-to-market strategy, driving product innovation, creative advancement, and platform
monetization across LG’s smart TV ecosystem.
She brings over a decade of experience spanning brand marketing, product strategy, and
performance-driven growth. At LG Ad Solutions, Esther has introduced a suite of first-to-market
ad solutions including AI-powered targeting, interactive and 3D home screen formats,
shoppable ads, and branded content sponsorships. She also serves as the strategic liaison to
LG Electronics’ global headquarters, architecting operational frameworks across markets to
enable scalable growth and cross-market alignment.
A certified ScrumMaster and advocate of servant leadership, Esther blends strategic discipline
with a passion for culture, design, and human-centered innovation.
CTV sits at the intersection of creative storytelling and data-driven precision-but striking the right balance between the two is where the real magic happens. In this panel, industry experts explore how brands and agencies are blending the emotional impact of sight, sound, and motion with the intelligence of audience targeting, automation, and measurement.