The Intent Economy: How AI and Commerce are Reshaping Programmatic Advertising

Tech Stage

The old playbook is being rewritten with intent as the new currency. Commerce media and AI-driven platforms are leveraging real-time intent and first-party data to build smarter, more performant ecosystems. In this session, we’ll explore what this shift means for the broader industry – from buyers looking to tap into high-performance environments, to emerging platforms aiming to break into programmatic with purpose.

Speakers

Key Takeaways

  1. 1.Buyers and platforms need a new roadmap to thrive in an intent-led future.
  2. 2.Intent is emerging as the new currency in programmatic advertising.
  3. 3.AI and commerce media are creating smarter, performance-driven ecosystems.