Session

  • Hollywood’s New Power Players: How Creators Are Driving Box Office Success

    Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional…

  • Can I Get a Second Opinion on Social Media?

    The landscape of major life decisions has shifted dramatically. Where once we sought counsel from trusted loved ones or professionals, social media now often serves as the first port of call, even for the most critical choices. If consumers are turning to Reddit before their doctor’s visit, how can brands, particularly those in high-stakes sectors like health and home buying,…

  • Ketchup with Kaplan – A Candid Conversation Between TKap and Shingy

    Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era-where purpose, performance, and play collide.…

  • Why Horror Marketing Success Shouldn’t Make Hollywood Scared

    From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom ‚Äì reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience. But how do you market in ways that authentically resonate and break through the noise? And what can the big Hollywood studios learn from the…

  • The Last Mile: How Out-Of-Home Builds Brands + Drives Growth

    OOH is an unmissable, unblockable medium that connects with consumers where decisions happen, on the sidewalk, curb, and corner. No longer just an awareness tool, OOH drives visits, search, and purchases, making it a true growth channel. Join leaders from SOMO, Quan Media Group, Gemini, and Prizepicks as they unpack OOH’s pivotal role in the consumer journey: the last mile.

  • How to Perform in the Performance Era with Brand

    Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS – but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome¬Æ insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to…

  • NextGen Video: Where Attention Fuels Growth

    As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to…

  • Building the next era of AI-enabled creativity and connections

    AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement. At the same time, platforms like Meta are investing heavily in building the future of human connection and the technology that makes it possible. This session will explore how marketers can leverage AI to transcend campaign-building and more deeply integrate…

  • BODYARMOR: Fueling Culture. Owning the Moment.

    What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand raises the bar by showing up where culture and convenience collide. It’s not just about hydration- it’s about…

  • Sports and Streaming: Industry Leaders Share Their Playbooks

    With the race to own more sports rights and the most coveted match-ups, streaming has become the new battleground for attention in the television landscape. Top leaders in this space share their gameplans and perspectives on the landscape, ad tech, brand opportunities and future.

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