Session

  • Trust as the New Currency: Navigating Brand Loyalty

    In modern marketing, trust is the new currency that drives brand loyalty and growth. With numerous channels available, marketers face unprecedented opportunities-and challenges-in shaping consumer perceptions. The ability to convert consumers into brand evangelists and repeat customers hinges on how effectively marketers manage these interactions. This panel will explore the strategies and insights employed by marketers and agencies to build…

  • Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity

    Skip the scroll – today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel – it’s the cultural main stage. In this session, Snapchat joins Love Island stars to explore why chat is today’s…

  • Hollywood & Mind: Unbothered Mondays Live With Omarion

    Join Cathy Applefeld Olson, founder of Hollywood & Mind and entertainment industry journalist, in conversation with Omarion, Grammy-nominated multiplatinum singer, songwriter, actor, author and pop culture phenomenon. Crowned by fans as The King of Unbothered due to his ethos of choosing to mindfully navigate challenges, Omarion will explore the power of choosing joy, and share the ways he grounds in…

  • From Query to Cart: How Search is Moving Audiences from Discovery to Action

    Search today is more important-and more dynamic-than ever before. What was once confined to a single channel has evolved into an always-on behavior that spans platforms, moments, and mindsets. Consumers aren’t just hunting for the “right” answer anymore-they’re looking for new perspectives that shape how they see the world and themselves.

  • From Noise to Noticed: Attention in the Age of Doom Scrolling

    We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical. So how do you stand out without turning people off? In this session, leaders from Marriott Bonvoy, Adobe, Intrepid Travel, and Duolingo share how they’re creating ad experiences that stand out and people actually enjoy. You’ll hear how purposefully placed, delightfully unexpected creative can cut…

  • Rethinking Purpose for a More Skeptical World

    The signals of ‚Äúdoing good‚Äù aren’t landing like they used to. While nonprofits and brands operate in different contexts, they face the similar challenges: how to build trust, credibility, and community in an increasingly skeptical landscape. What if a brand told its story like a nonprofit asking for support? What if marketers had to earn trust with less spin and…

  • No Filter, Big Business: Claudia & Ben in Conversation with Michael Bosstick

    They didn’t invent the internet, they just figured out how to make it their full-time job. Claudia and Ben break down how being themselves turned into a business model, and the secrets to how it all works – in a conversation moderated by Michael Bosstick, Founder & CEO of Dear Media and co-host of The Skinny Confidential Him & Her…

  • Why OOH is Every Brand’s Winning Play

    In today’s fragmented, saturated media landscape, brands, creators, and athletes are turning to the real world to deliver breakthrough impact. From bold billboards and building wraps to airport takeovers, immersive activations, and moving media, out of home (OOH) doesn’t just command attention-it fuels content, shapes culture, and drives commerce. This panel will explore why OOH has become the channel of…

  • Transformation With Integrity

    A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.

  • The New Era of Sports & Entertainment Marketing

    Marketers deserve proof that their investment across platforms is driving audiences to watch. They need insights on performance and efficiency and have confidence in the measurement of each. This guide to modern measurement will outline how to effectively track and attribute tune-in and other critical entertainment and sports outcomes across screens. Walk away with clear, actionable strategies and data-driven best…

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