Session

  • Proving the Platform’s Power with iSpot & Tiktok

    TikTok and iSpot teamed up to measure performance across key KPIs – and the results are in! Join us as we share the measurable lift TikTok generated across an array of outcome types and what that means for advertisers seeking to convert attention into action.

  • Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age

    What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today’s media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the…

  • A Slam Dunk in IRL: Becoming Unskippable and Unignorable

    The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch? The answer: IRL media at the heartbeat of New York ‚Äì the subway. Join Jo Fox, SVP of Marketing at ESPN, and Brad Alperin, Head of Brand Solutions at OUTFRONT, as they share learnings from the ESPN app launch, including an E train…

  • Marketing at the Speed of Culture: Bold Brands, Fast Moves, Real Impact

    In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it. From Doritos’ new Golden Sriracha launch, an over-the-top spicy-sweet parody that plays with nostalgia and humor, to Coors Light’s viral ‚ÄúLights Out‚Äù moment-turned-marketing-magic, brands can harness everything from real-time internet chatter to long-simmer cultural trends to stay relevant.

  • How to Give Your Brand the X Factor

    Integrating brand and performance advertising is vital for CMOs who want to deliver the best results. Achieving that in practice, however, is where marketers often fall short. Building on The Multiplier Effect, a smash-hit study published in early 2025, WARC is once again partnering with Analytic Partners, BERA.ai, Prophet and System1 to offer practical advice on making an integrated approach…

  • Brand Values Must Be Unshakable

    From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions. This panel of ad-marketing professionals will address how brands must be clear about their foundational values (whatever they may be). We will discuss how standing…

  • The Home Screen Advantage: CTV’s Most Underrated Asset

    As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is…

  • From Impressions to Appointments: Redefining Healthcare Marketing Results

    City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. Their campaign went beyond reach to inspire action-driving new patient signups and healthcare professional referrals. The breakthrough: directly tying media to measurable results. This session will spark ideas for marketers to prove impact, embrace new…

  • Beyond the Break: Redefining Creative on CTV

    From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising. In this conversation, Ed Dinichert, CRO, TripleLift and Matt Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, will discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce.

  • Quantifying Curiosity: The Science Behind Interactive CTV Ads

    Interactive CTV ads are generating buzz -but are they truly impactful? In this session, BrightLine – joined by Warner Bros. Discovery and MediaScience – will present new research showing that viewer engagement is the key to stronger outcomes across the funnel, from brand recall to purchase intent. Join us for an inside look at our latest research, learn how MediaScience…

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