Session

  • Scaling Chaos: Two Years At The Onion

    America’s Finest News Source, The Onion, has crammed a decade of plot into the last two years: It sold to new owners, staffed up, relaunched a subscription print edition, nearly bought Infowars (long story), and opened America’s Finest Creative Agency to bring its humor to brands. In a conversation economists are already calling “an upcoming session at Advertising Week,” The…

  • Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel

    Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.

  • The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising

    Connected TV is transforming the way we watch, discover, and monetize entertainment – but the path forward is far from clear. As ad-supported streaming moves to center stage, the industry faces critical questions around fragmentation, transparency, competing agendas, and AI.

  • Off the Feed & Into the Chat: How the Internet Has Gone Private

    In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success? This session will explore how emerging tools like GIPHY are helping brands measure cultural velocity, not just impressions. Messaging offers a new form of opt-in engagement, where search and share data provide valuable insight into what users want your brand to mean.…

  • From Relevancy to ROAS: Nestl‚àö¬© and Roku Capture Sales With CTV

    Relevance is the bridge between awareness and ROAS. Nestl√©, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results-even in a fragmented…

  • Independence, Creativity and Innovation: A Masterclass on Modern Leadership

    In this candid conversation, hosted by Advertising Week partner podcast creator, Katie Kempner (Perspectives with Katie Kempner), top CEOs from across brands, advertising and media will share the most important lessons they’ve learned about leading through a lens of creativity, innovation and independence. Hear how they ignite passion, drive engagement, and empower their teams in bold, highly effective ‚Äì and…

  • Making marketing more human in the age of AI

    In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center. Join this fireside chat featuring Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic as they discuss how leading teams are amplifying creativity, mastering operational discipline, and closing the optimism‚Äìexecution gap, while navigating stack…

  • The Fandom Advantage: How Strategies Can Fuel Brand Growth

    This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans. We’ll discuss insight from our research that reveals how embracing fandom principles such as community, identity, gamification, recognition, and personalization allows consumer brands to unlock deeper engagement and lasting advocacy – particularly among Gen Z, who expect authenticity, interactivity, and…

  • Beyond Clicks: Cracking the Code on Growth and Trust in Ad Tech

    Right now, 40% of internet users are essentially invisible to advertisers-browsing on cookieless platforms where impressions vanish and budgets waste away. That’s not just a tech problem; it’s a growth problem. In this conversation, John Piccone, Regional President ‚Äì Americas at Adform, breaks down what it takes to win in this new reality. Forget chasing clicks-growth today means aligning media…

  • The Wizard of Oz at Sphere: We’re Off to See The Wizard

    The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling. Using Sphere’s cutting-edge technologies, audiences are transported, making them feel ‚Äì for the first time ‚Äì like they have stepped inside the timeless story, from the moment they first approach the venue to when they walk out the doors. Hear…

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