Session

  • Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On

    Cancer affects everyone, fans, players, families, and entire communities. That’s why an unlikely roster came together: a global pharma brand, an NHL team, a leading scientist, and even a mascot. In this one‚Äëof‚Äëa‚Äëkind panel, they’ll reveal how they joined forces to break through the noise, inspire screenings, and bring hope and humor to a topic that touches us all. It’s…

  • Doja Cat: The Business Behind The Brand

    Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them. With hit albums, sold-out tours, numerous commercial partnerships, and a deeply committed fanbase, Doja Cat is a prime example of how celebrities can become massive, bona fide brands. Gordan Dillard and Josh…

  • Rebooted and Rewired: Taking Transformers to YouTube

    Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content. In this behind-the-scenes session, you’ll hear how Hasbro and TheSoul Publishing brought a bold new vision to Transformers through a 14-episode, stop-motion YouTube series infused with meme-worthy humor, lo-fi creator aesthetics, and a strategy…

  • Culture as Compass – Wood Harris’ Journey from Hollywood to 8tivLabs

    Culture has always been Wood Harris’ compass-from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix. In this fireside chat, 8tivLabs CSO Mic Fox sits with Harris to explore how culture fueled his journey, guided his storytelling, and now drives his vision as Co-CEO of 8tivLabs. Together, they’ll reveal how he plans to…

  • The Future of Gameplay, Powered by Microsoft

    Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce. With Microsoft’s acquisition of Activision Blizzard and the global influence of Xbox, the future of play will reshape how people connect, create, and experience brands.

  • Searching for More: How Hyundai improved performance on Google with Agentic AI

    The world of search is changing dramatically, moving beyond simple text queries. This evolution, coupled with marketing fragmentation and siloed teams, challenges CMOs. But Agentic AI offers a new path forward, bringing brands like Hyundai to the forefront of this new search era. Discover how, alongside Google, Hyundai, Making Science, and Forrester, Agentic AI unifies media, scales creativity, and ensures…

  • The Playbook Is Dead: Marketing Rebuilt by AI

    Advertising isn’t just evolving-it’s resetting. AI has collapsed the funnel, fractured the consumer journey, and shifted power from platforms to algorithms. In this reset era, presence in the prompt is everything, and only those bold enough to rethink the old playbook will earn their place. Join LiveRamp CEO Scott Howe to explore how AI is rewriting the rules, why data…

  • Adding Trust to Your Ad Buy

    Digital advertising is in flux. Privacy shifts and platform changes are challenging old formulas, while advertisers chase efficiency and real engagement. In this fireside chat, Mozilla COO Suba Vasudevan and Index Exchange CMO Lori Goode explain why trust is the overlooked lever for performance. They’ll share how trusted environments drive higher-quality attention, brand receptivity, and sustainable ROI – and why…

  • Impactful Partnerships: Bridging Brands & Consumers through HCPs

    In a world where misinformation is rampant and trust is fragile, healthcare professionals have become some of the most credible and sought-after voices online. Explore how HCPs are becoming influential content creators and community builders, offering women’s health and pharma brands a credible & engaging way to connect with consumers. Join us as SHE Media brings together leaders in publishing,…

  • NEO: How WBD is Redefining Buying Premium Video in the CTV Era

    The media buying landscape has become increasingly complex, crowded with intermediaries, hidden fees, and fragmentation that reduce ROI and efficiency for advertisers. Buyers and agencies have been clear in voicing the need for greater transparency, streamlined planning, and measurable results. Listening to the market, WBD took this feedback and moved quickly: developing a prototype and building NEO, a next-generation automated…

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