Rebooted and Rewired: Taking Transformers to YouTube

Creativity Stage

Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.

In this behind-the-scenes session, you’ll hear how Hasbro and TheSoul Publishing brought a bold new vision to Transformers through a 14-episode, stop-motion YouTube series infused with meme-worthy humor, lo-fi creator aesthetics, and a strategy built for global, Gen Alpha audiences.

Speakers

Key Takeaways

  1. 1.What it takes to future-proof your brand for today's audience expectations
  2. 2.Why YouTube (not traditional TV or streaming) was the right launchpad for Transformers One: New Adventures
  3. 3.How legacy IPs can grow by embracing creator-driven formats
Presented byAdvertising Week