Scaling Chaos: Two Years At The Onion

Related Sessions

• The Next Wave of Performance: Redefining CTV, AI, and Cross-Screen Advertising

  Tech Stage

  • Cross Screen Engagement

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Jay FreedmanVP of SalesViant

  As TV, digital, and mobile continue to converge, performance marketing is entering a new era – one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every screen.

  Jay will unpack how identity, context, and addressability are transforming modern media planning, how AI is moving from hype to practical impact, and what “performance” really means in 2025. Expect an inside look at how leading brands are adapting to the changing definition of success in a world where every screen is a TV screen.

  Thu 10/9 • 9:40AM EDT15minIn person

• The Wizard of Oz at Sphere: We’re Off to See The Wizard

  Creativity Stage

  • Content & Pop Culture

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Katie WilsonSenior Creative Director, SphereSphere Entertainment Co.
  • Marcus EllingtonExecutive Vice President, Ad Sales and Sponsorships, SphereSphere Entertainment Co.

  The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling. Using Sphere’s cutting-edge technologies, audiences are transported, making them feel – for the first time – like they have stepped inside the timeless story, from the moment they first approach the venue to when they walk out the doors. Hear from members of the Sphere team in a candid conversation on the inspiration, challenges, and innovations that went into creating this first-of-its-kind experience.

  Presented by

  Mon 10/6 • 10:50AM EDT30minIn person

• AI Founder Interview: Vivek Vaidya

  Media Stage

  • Attention Economy

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Vivek VaidyaCo-founder & CTOSymmetri

  The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya. Vivek is the co-founder & CTO of Symmetri, and previously built, scaled and sold Rapt (Microsoft), Krux (Salesforce) & Habu (LiveRamp). Discover why AI agents are becoming revenue-generating assets, not just automation tools. Vivek reveals how brands are deploying specialized agent workforces that collaborate, trade insights, and compound value autonomously.

  Wed 10/8 • 8:20AM EDT15minIn person

• Changemaker: From Advertising Change to World Change

  Marketplace Stage

  • Game Changers

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Jacqueline CorbelliFounder, Chairman, CEOBrightLine

  Transformational change isn’t just possible-it’s probable according to Jacqueline Corbelli-pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change. From revolutionizing TV advertising to tackling global challenges, Jacqueline shares her framework for turning bold ideas into real-world results and how anyone can ignite change in business & society. If you’ve ever wondered how you can make a difference, this session will show you the way.

  Wed 10/8 • 12:30PM EDT15minIn person

• Built for What’s Next: Inside Horizon’s AI-Native Marketing Engine

  Marketplace Stage

  • Game Changers

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Domenic VenutoChief Data & Product OfficerHorizon Media Holdings

  As AI transforms marketing, Horizon Media is building, not buying, the future.

  In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.

  Presented by

  Wed 10/8 • 12:45PM EDT15minIn person

• ID for Every Ad: Why Universal Ad Tracking is the Industry’s Next Imperative

  Tech Stage

  • Nada BradburyCEOAD-ID
  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week

  Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem. That’s not just a media headache, that’s a C-suite problem.

  In this conversation, Nada Bradbury, CEO of AD-ID, explains why the fix isn’t another shiny new tool, but something much simpler: a universal “barcode” for every ad. Just like products on a shelf, creative assets need IDs that follow them everywhere from TV, streaming, social, you name it.

  We’ll talk about how universal tracking can help brands actually know where their money’s going, cut down on waste, and finally make digital as accountable as broadcast once was. If you care about transparency, ROI, and reaching the audiences you’re currently missing, this is a session you can’t afford to skip.

  Presented by

  Tue 10/7 • 9:00AM EDT15minIn person