Session

  • Beyond the App: Powering Full-Funnel Commerce Media

    The way people discover and shop has fundamentally changed and fragmented across social feeds, search queries, influencer content, and marketplaces. Moments of need now occur anytime, anywhere, especially during high-stakes seasons like the holidays, when urgency, impulse, and intent peak. Join leaders from DoorDash, Wolt, and The Magnum Ice Cream Company as they unpack how today’s most effective campaigns blend…

  • All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

    Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals…

  • The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty

    How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry. Marc Elrick CEO & Founder of BYOMA, Jackie Aina CEO & Co Founder of FORVR MOOD and Rachel Jonas Gilman CEO of Mane take the stage to share how their visionary brands are marketing to future consumers; rethinking the rules to win across multi-generational…

  • The Retail Media Revolution: Driving Outcomes Beyond the Cart

    Previous year’s VAB panels on Retail Media were top sessions at AWNewYork. So this year, we’re back with fresh insights and forward-thinking strategies as Retail Media Networks continue to evolve. Learn how leading brands are leveraging next-gen retail partnerships and data-driven media activations to influence key mid-funnel metrics-like ad engagement, brand consideration, purchase intent, and consumer actions. Discover how to…

  • The Back Seat as the New Living Room – A New Era of ‚Äö√Ñ√∫On The Go‚Äö√Ñ√π Content

    The backseat is becoming the new living room – a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms. This session will explore the present and future state of mobility media and how investments in content at the center of consumer action are creating differentiated attention opportunities for content owners, brands and consumers.

  • Beyond the Hype: What Actually Works in In-Store Retail Media

    In-store retail media’s scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap. Yet, many brands are still trying to figure out the basics including budget ownership, measurement, and creative execution. Our panelists will shed light on how brands are leveraging in-store retail media today, the…

  • From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth

    Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they’re building strategic partnerships focused on customer insights, loyalty, and shared growth. They’ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they’re moving…

  • Welcome to the Agent Economy: The Rise of Agentic Marketing

    The Internet era as we know it is over. Enter the age of autonomous AI agents that generate revenue while you sleep. This session unveils how specialized marketing agents are creating a new economic model where AI workforces outperform human teams 10:1. Learn why enterprises are shifting budgets from software to agent infrastructure, how agent networks compound value through collaboration,…

  • Rebuilding the Media Playbook: Data-Driven Growth in an AI World

    As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation. This session will explore how data and AI are reshaping the media landscape by enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.

  • Redefining the Brand-Consumer Connection with Amex Offers Digital Media

    Today’s consumers expect personalized shopping experiences where their expectations for tailored, relevant and trustworthy digital content creates a strategic opportunity for brands to build genuine customer connection and, ultimately, brand growth. Amex Offers Digital Media is entering a new strategic space, leveraging its extensive first-party data, high-engagement properties and integrated payments model to drive precise targeting while preserving data privacy,…

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