Rebuilding the Media Playbook: Data-Driven Growth in an AI World

Related Sessions

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  Media Stage

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  • Ian MaierAdTech LeadHightouch
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  • Jeremy FlynnHead of ProductHorizon Media
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  • David WellsIndustry Principal in the Snowflake Media / Advertising PracticeSnowflake

  If you want to build an identity graph using third-party data, you’re stuck choosing between bad options. Deal with gaps in coverage from a single vendor solution, overpay for overlapping vendors, or struggle with complex home-grown systems.

  Tue 10/7 • 1:00PM EDT30minIn person

• The New Map of Commerce Media

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  • Elizabeth DonovanGlobal Head of Commerce & Retail Media NetworksAcxiom
  • Parbinder DhariwalVP and GMCVS Media Exchange
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  Every customer journey creates a media moment. From booking a flight, to grabbing a snack, to shopping for the latest tech. Commerce media is transforming these moments into new ways to reach, engage, and grow. In this panel, leaders from retail, travel, convenience, and media share how data and identity fuel customer journeys, why privacy and transparency are essential to building trust, and what it takes to turn opportunity into measurable ROI.

  Mon 10/6 • 7:00AM EDT30minIn person

• AI, Shaping the Future of Programmatic Advertising

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  AI has evolved from simple automation to the driving force behind programmatic advertising. What began as rules-based bidding is now predictive algorithms that optimize in real time, analyze massive datasets, and reveal deeper signals of consumer intent. Today, AI powers smarter audience segmentation, creative personalization, and cross-channel decisioning-reshaping how brands connect with consumers.

  Mon 10/6 • 12:20PM EDT30minIn person

• Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start

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  • Ashley ArenaHead of VideoPHD
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  The CTV revolution isn’t just about where ads appear-it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.

  Mon 10/6 • 9:00AM EDT30minIn person

• Precision at Scale-How Geospatial Intelligence Is Reshaping Media Strategy

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  • Ashley CashionSenior Account ExecutiveEsri
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  Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology. By layering demographic, consumer spending, traffic, and behavioral movement data, marketers can confidently pinpoint high-value audiences and optimize media buys. The session will provide actionable insights on leveraging location intelligence for hyperlocal targeting, smarter buys, measurable lift to reach key audiences.

  Mon 10/6 • 11:40AM EDT30minIn person

• Lift and Mix: What Happens When Sales Lift Meets Market Mix?

  Tech Stage

  • Data & Decisions

  • Dan KelleyGroup Manager (CPG and Restaurants), Marketing ScienceSnap Inc.
  • Steven TramposchSenior Vice President, Client ConsultingNCSolutions, now a part of Circana

  Join NCSolutions and Snapchat for an eye-opening conversation about the future of advertising measurement.

  Discover how Snapchat is reshaping the way they evaluate ad effectiveness-and why sales lift studies are a powerful complement to marketing mix models (MMM).

  Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.

  Mon 10/6 • 10:20AM EDT30minIn person