Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start

Tech Stage

The CTV revolution isn’t just about where ads appear-it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.

Speakers

Key Takeaways

  1. 1.ACR as a Planning Powerhouse: See how agencies are using Automatic Content Recognition (ACR) data to inform smarter, more precise media plans before activation even begins.
  2. 2.CTV Is Reshaping the Planning Playbook: Discover how the rise of Connected TV is pushing agencies to rethink legacy planning models-starting with strategy, not just execution.
  3. 3.Breaking Down Silos: Hear from agencies on how they are leaning into cross-functional collaboration-between strategy, planning, and data teams-is driving more effective and agile CTV campaign design.