Ashley Arena is PHD’s Head of Video, managing the agency’s US Video Investment & Activation practice. It is a truly integrated team taking a holistic approach to video activation, equipped to deal with today’s modern consumption habits and marketplace realities. Under her leadership, the department has evolved to support data-led, digital, and programmatic execution, alongside traditional Linear TV excellence. Ashley brings a robust, 17 year media planning and buying background to the table, having managed teams across online and offline disciplines with an emphasis in the digital space, and with clients ranging across Retail, Auto, B2B, Tech, Travel, CPG, Consumer Healthcare, and others.
The CTV revolution isn’t just about where ads appear-it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.