Steve Carbone is a visionary leader in digital media, AI innovation, and strategic investment,
with a distinguished career spanning executive roles at some of the world’s largest leading
HoldCo media agencies. Currently, as President of Orion Worldwide, a division of
IPG/Mediabrands, he leads a high-performing team, driving innovation in media trading and
strategic partnerships that enhance client value. Steve is known for his ability to develop cutting-
edge, data-driven strategies that deliver measurable results while optimizing operational
efficiency.
Prior to Orion, Steve served as Chief Activation & Investment Officer at GroupM, where he
oversaw digital buying, programmatic, search, social, and data analytics teams at Mediacom.
Under his leadership, the agency secured groundbreaking partnerships with major digital
platforms and developed proprietary AI tools that revolutionized media measurement and
automation.
The CTV revolution isn’t just about where ads appear-it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.