Lift and Mix: What Happens When Sales Lift Meets Market Mix?

Tech Stage

Join NCSolutions and Snapchat for an eye-opening conversation about the future of advertising measurement.

Discover how Snapchat is reshaping the way they evaluate ad effectiveness-and why sales lift studies are a powerful complement to marketing mix models (MMM).

Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.

Speakers

Key Takeaways

  1. 1.Stronger Partnerships- Sales lift and MMM are complimentary, not competitive.
  2. 2.The Future of Measurement- Tips on using insights to drive FASTER, MEASUREABLE
  3. 3.Boosting Your MMM Synergy- Pairing sales lift studies with MMM delivers stronger and more efficient results to all stakeholders across the organization.