Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem

Tech Stage

As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important. Learn how AMC Networks and VideoAmp are working together to leverage the power of a new age of measurement and currency to help brands reach engaged viewers with more relevance and impact than ever before.

Speakers

Key Takeaways

  1. 1.3.tWith Audience+ and AMCN Outcomes, AMC Networks is leveraging advanced data and VideoAmp's measurement platform to capabilities to identify and find desired audiences across its entire distribution footprint of linear, streaming and CTV/FAST.
  2. 2.1.tAudiences are bigger than at any point in history, they're just engaging across an increasingly complex distribution ecosystem. In an era of media fragmentation, marketers need to follow the fragments to achieve desired results.
  3. 3.2.tVideoAmp is bringing new clarity and transparency to media measurement, so brands have a clear view of their audiences across all the platforms on which they are consuming content.

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