Session

  • Beyond the Cart: Retail Media Goes Omnichannel

    Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers. This session will explore how first-party retail data is redefining modern advertising, enabling brands to drive growth both on retail platforms and across the broader digital ecosystem, the critical role of measurement and incrementality in proving business impact, and why…

  • Precision at Scale: Unlocking the Future of Customer Connection

    Precision at Scale: Unlocking the Future of Customer Connection: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

  • AI, Shaping the Future of Programmatic Advertising

    AI has evolved from simple automation to the driving force behind programmatic advertising. What began as rules-based bidding is now predictive algorithms that optimize in real time, analyze massive datasets, and reveal deeper signals of consumer intent. Today, AI powers smarter audience segmentation, creative personalization, and cross-channel decisioning-reshaping how brands connect with consumers.

  • Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start

    The CTV revolution isn’t just about where ads appear-it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how…

  • Precision at Scale-How Geospatial Intelligence Is Reshaping Media Strategy

    Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology. By layering demographic, consumer spending, traffic, and behavioral movement data, marketers can confidently pinpoint high-value audiences and optimize media buys. The session will provide actionable insights on leveraging location intelligence for hyperlocal targeting, smarter buys, measurable…

  • Lift and Mix: What Happens When Sales Lift Meets Market Mix?

    Join NCSolutions and Snapchat for an eye-opening conversation about the future of advertising measurement. Discover how Snapchat is reshaping the way they evaluate ad effectiveness-and why sales lift studies are a powerful complement to marketing mix models (MMM). Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can…

  • From Signal to Action: Human Intelligence That Moves Brands Forward

    AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action. What’s missing is the ability to cut through the noise and connect signals to strategy. In this session, Suzy’s Founder & CEO Matt Britton introduces the Human Intelligence platform – a new way to combine cultural trends, consumer voices, and real-time answers…

  • Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem

    As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important. Learn how AMC Networks and VideoAmp are working together to leverage the power of a new age of measurement and currency to help brands reach engaged viewers with…

  • Partnering in the Composable Marketing and Media Ecosystem

    Composability isn’t just a buzzword; it’s a huge shift that’s changing the game for advertising and media. Join our session to hear leaders at Snowflake, GrowthLoop, Dentsu, Newton Research, and Snap give us their unique perspective on composability. As marketers have moved their data infrastructure to the cloud for better privacy, security, control, and efficiency, tech providers have followed-building solutions…

  • First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters

    In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.

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