Adding Trust to Your Ad Buy

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  In this candid conversation, hosted by Advertising Week partner podcast creator, Katie Kempner (Perspectives with Katie Kempner), top CEOs from across brands, advertising and media will share the most important lessons they’ve learned about leading through a lens of creativity, innovation and independence. Hear how they ignite passion, drive engagement, and empower their teams in bold, highly effective – and some unexpected – ways. Leave inspired, challenged and energized to bring these ideas back to your own organization.

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• Making marketing more human in the age of AI

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  In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center. Join this fireside chat featuring Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic as they discuss how leading teams are amplifying creativity, mastering operational discipline, and closing the optimism–execution gap, while navigating stack sprawl, privacy, and the challenges of infinite content.

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• The Playbook Is Dead: Marketing Rebuilt by AI

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• Impactful Partnerships: Bridging Brands & Consumers through HCPs

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• NEO: How WBD is Redefining Buying Premium Video in the CTV Era

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• Culture as Compass – Wood Harris’ Journey from Hollywood to 8tivLabs

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  Culture has always been Wood Harris’ compass-from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix. In this fireside chat, 8tivLabs CSO Mic Fox sits with Harris to explore how culture fueled his journey, guided his storytelling, and now drives his vision as Co-CEO of 8tivLabs. Together, they’ll reveal how he plans to harness culture to create powerful brand narratives that engage audiences young and old.

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