Making marketing more human in the age of AI

Innovation Stage

In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center. Join this fireside chat featuring Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic as they discuss how leading teams are amplifying creativity, mastering operational discipline, and closing the optimism–execution gap, while navigating stack sprawl, privacy, and the challenges of infinite content.

Speakers

Key Takeaways

  1. 1.Closing the gap between optimism and execution: Learn how evidence-based creativity can help deliver authentic, personalized digital experiences quickly and at scale.
  2. 2.How to use AI without losing the human side of marketing: See how teams are leaning on AI to work faster and smarter while still keeping human creativity and authenticity at the center.
  3. 3.Finding the balance between speed, quality, and personalization: Learn practical ways to move quickly without sacrificing the quality of your work or the ability to consistently deliver personalized experiences.