Culture as Compass – Wood Harris’ Journey from Hollywood to 8tivLabs

Innovation Stage

Culture has always been Wood Harris’ compass-from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix. In this fireside chat, 8tivLabs CSO Mic Fox sits with Harris to explore how culture fueled his journey, guided his storytelling, and now drives his vision as Co-CEO of 8tivLabs. Together, they’ll reveal how he plans to harness culture to create powerful brand narratives that engage audiences young and old.

Speakers

Key Takeaways

  1. 1.Cross-Generational Relevance – Discover how to stay meaningful from Gen Alpha to Gen X.
  2. 2.Culture Drives Connection – See how anchoring stories in culture deepens consumer engagement.
  3. 3.Authenticity Wins – Learn why truth in storytelling builds lasting trust.