The Agency Model of the Future

Marketplace Stage

As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??

Speakers

Key Takeaways

  1. 1.Why flexibility in agency models matters, and how choosing the right structure for your brand can fuel stronger collaboration and growth
  2. 2.How merging creative and media expertise for a more cohesive and dynamic approach to campaigns helps draw growth and ROI
  3. 3.Attendees will gain insights on how to rethink their approach to hiring agencies
Presented byAdvertising Week