Claribel Herrera is Associate Director of As√≠ Studios at TelevisaUnivision, the world’s
leading Spanish-language media company. With 9 years of marketing experience, Herrera
infuses her experiences growing up in an immigrant household and her love of cultural
trends to inform and execute brand campaigns. She’s managed multiplatform, highprofile accounts for brands like T-Mobile, McDonald’s, Google, Sony Pictures, AnheuserBusch, StateFarm, PepsiCo and more – each proving to be successful partnerships that
highlight a deepening community connection. Her work has generated quarterly increases
in new and existing business for TelevisaUnivision.
A proud Latina, born in the Dominican Republic but mixed with New York spirit, Hererra is
a passionate storyteller and creative strategist, focused on showcasing the power and
beauty of culture through a diverse lens.
Trendspotting and Influence: How brands tap into what’s next
From fashion to technology, next-gen consumers often set the tone for culture’s next big shift. By paying close attention to what captures their imagination-how they shop, share, and shape conversation-and how they reach them via the latest technology – marketers can spot movements before they hit the mainstream. Brands that lean in early don’t just stay relevant; they connect and engage more meaningfully.