Trendspotting and Influence: How brands tap into what’s next
From fashion to technology, next-gen consumers often set the tone for culture’s next big shift. By paying close attention to what captures their imagination-how they shop, share, and shape conversation-and how they reach them via the latest technology – marketers can spot movements before they hit the mainstream. Brands that lean in early don’t just stay relevant; they connect and engage more meaningfully.