Jon Evans

Participating in

• How to Give Your Brand the X Factor

  Insights Stage

  • Brands & Marketers

  • Jon EvansChief Customer OfficerSystem1
  • Kate PricePartnerProphet
  • Ken FavaroChief Strategy OfficerBERA.ai
  • Lexi WolfHead of AdvisoryWARC Americas
  • Mike MenkesGroup Senior Vice PresidentAnalytic Partners

  Integrating brand and performance advertising is vital for CMOs who want to deliver the best results. Achieving that in practice, however, is where marketers often fall short.

  Building on The Multiplier Effect, a smash-hit study published in early 2025, WARC is once again partnering with Analytic Partners, BERA.ai, Prophet and System1 to offer practical advice on making an integrated approach to brand and performance a reality.

  Mon 10/6 • 1:10PM EDT30 minsIn person

• Seeing Gen Z: Closing the gap between visibility and authenticity

  Scale Up Lounge

  • Leadership & Growth

  • Jo ShoesmithVP Global Chief Creative OfficerAmazon
  • Jon EvansChief Customer OfficerSystem1

  Gen Z is the most visible generation in advertising today, appearing in 93% of U.S. ads and 78% of U.K. ads. But despite their presence on screen, their stories often lack depth and relevance. Current portrayals focus heavily on friendship, family, and sport, while critical topics like mental health, self-image, and financial pressure are rarely shown. This is not a case of underrepresentation, but of misrepresentation.

  Presented by

  Thu 10/9 • 6:30AM EDT25 minsIn person