Integrating brand and performance advertising is vital for CMOs who want to deliver the best results. Achieving that in practice, however, is where marketers often fall short.
Building on The Multiplier Effect, a smash-hit study published in early 2025, WARC is once again partnering with Analytic Partners, BERA.ai, Prophet and System1 to offer practical advice on making an integrated approach to brand and performance a reality.