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Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each a walled garden, but at least a familiar one. That era is over. Today’s environment is both more fragmented and more demanding. Social spans a diverse mix of TikTok, Pinterest,…
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The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you produce enough, something will work. Platforms would sort it out. Performance would follow. That model is breaking down. We are entering a phase where algorithms are no longer just distributing…
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From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed from one side by tightening privacy regulation and from the other by the growing inadequacy of static IDs in a world that demands richer, real-time insight. Now the conversation is…
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AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
By Becky Johnson, CEO, Workhorse Studio LLC Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly. Barbara Burnett, Senior Director of Business Development at Orange 142, works with brands and independent agencies to turn performance…
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TEST TEST TEST TSE
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you look up and find yourself standing in a building with no walls. That’s what’s been happening to the open web. And the instrument of its demise has a name: CPM.…
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Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we analyzed organic traffic for five top AI coding platforms – Cursor, Windsurf, Bolt, Lovable, and Base44 – from August to February. During that period, traffic grew from 2.14 to 4.22…
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The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That
By Dr. A.K. Pradeep, CEO and Founder of Sensori.Ai Global advertising spend is projected to surpass $1 trillion in 2026. Generative AI now produces content at the speed of thought. And yet, for all this investment and firepower, the marketing industry still can’t reliably answer its most basic question: does any of it actually work? The dirty secret is that most…
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Timeless or Tired? How to Keep Logos Relevant
By Jess Kaye Director at CHILLI Kellogg’s, Pepsi, Starbucks… what do their logos have in common? They’ve mastered the tricky balance of evolving with changing trends and tastes, while holding onto their established identity. Logos are the face of a brand: the visual ID that carries weight with consumers – and as such, can completely shift how they feel about…
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In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
By Frank Vella, CEO of Constant Contact When times get tough, the old playbook says to tighten your belt and cut costs wherever you can. But small businesses in 2026 are flipping the script. For Constant Contact’s latest Small Business Now report, we surveyed more than 1,500 small business owners to understand their concerns and strategies around marketing for 2026. While…
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It’s Time to Renew the Vows: How to Mend the Fractured Client/Agency Relationship
By Brett Banker, Co-founder, X&O I’ve spent twenty-five years in this business, and I can tell you: the client-agency relationship is fractured. These aren’t irreconcilable differences. It’s not time to lawyer up or anything. Just high time to hit the couch and let the truth pour out. It’s not everywhere. It’s not always. But often enough that it’s worth saying…
