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From First in Break to First in Mind: Why the Home Screen Deserves Attention
By Helen Keelan, Head of Sales, General Market Europe at LG Ad Solutions First impressions have always mattered in media, and today they happen sooner than many advertisers realise. In the days of linear TV, the coveted “first in break” slot was everything. Now, in a streaming-first world, that decisive moment comes before a show even starts. Viewers can spend…
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Can Brands Fill The “Belief” Gap?
People want something to believe in. And the impact for marketers goes further than you might expect By Alexa Beck, Co-Founder, Quick Study These days, your identity isn’t just personal, it’s filled with almost limitless options. Cultural identity, political identity, religious identity and more – there are countless iterations, each with their own rules and belief systems. And when those identities…
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“Shrinking” Lessons for the Booming 50+ Market
By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, with actors ranging in age from their early 20s to their early 80s (I’m looking at you, Harrison Ford). No spoiler alerts here – I’m a big fan of the show. But…
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The Grammar of the Present Perfect
By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to understand trends, all lost in a sea of TikTok micro-videos and jargon that changes every month. In reality, I’ve never been “young” or cool, and in tune with the pulse…
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Announcing The Future is Female Award Winners!
Announcing The Future is Female Award Winners! The moment has officially arrived! After celebrating the brilliant shortlist, we’re thrilled to reveal the winners of The Future Is Female 2026. What began as a showcase of bold thinkers has brought us to this exceptional group of women, leaders who aren’t just shaping the future of marketing, advertising, and tech, but actively creating…
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Announcing The Future is Female Shortlist for Advertising Week Europe 2026
Meet The Shortlist The wait is finally over. We are incredibly proud to reveal the official shortlist for The Future is Female 2026. This isn’t just a list—it’s a celebration of the boldest, most innovative women who are actively pushing the boundaries of marketing, advertising, and tech. From rule-breakers to culture-shapers, these are the brilliant minds defining what’s next for…
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Announcing the Advertising Week Europe 2026 Future is Female Judges!
2026 Future is Female Judges Revealed! Say hello to the Advertising Week Future is Female Award Judges. This year’s panel brings together an exceptional group of leaders from across the Advertising Week community — founders, CEOs, senior executives and trailblazers shaping the future of the industry. They’ll be responsible for reviewing nominations and selecting the shortlist and winners for this year’s…
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The AWEurope 2026 Agenda Drop Is Here
From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds.
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Future is Female Nominations Are Now Open!
We want to hear about the people making a real impact inside their organisations and beyond!
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Advertising Week Europe Early Bird Now Live!
We’re back! To kick things off, our Early Bird Sale is now live. Secure your spot before prices increase. Offer ends 9 February.
