MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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How Your Brand Can Empower Wellness in 2021
What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question. -
Content Publishers Made 2020 a Transformative Year for the Business of Partnerships
Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel. -
2021 in Advertising: Picking Up the Pace to the Finish Line
I’m no Paula Radcliffe, as anyone who has seen me run can testify, but we’ve all been on a marathon over the past twelve months and I, for one, think the finishing line is in sight. -
Black History Month Is Not an Activation
In years past, diversity, equity and inclusion were causally applied in the experiential marketing industry. The social events of 2020, however, have created a spirit of intentionality. -
How Brands Can Move from Forced to Focused Evolution in 2021
Going into 2021, it’s time for brands to reset and reclaim control of their destinies. 2020’s stop-gap solutions and quick pivots might have kept the lights on. But did they position your business for the long-term road ahead? -
What Happens Post-Cookie?
Since Google announced the phase-out of the third-party tracking cookie last year, the digital ad industry has been scrambling to prepare for a change in how business is done. -
3 Ways Beauty Brands Can Stay Ahead In The Race For Virtual Engagement
Amanda Glasgow, creative director EMEA at digital consultancy Appnovation, explores the digital tactics that beauty brands need to stand out in a cutthroat sphere. -
Video, Meet the New Audio Star: Clubhouse
Clubhouse, a new invite-only “drop-in audio chat” app available on iOS, is gaining momentum. Launched in March 2020, Clubhouse is the latest platform making brand marketers take notice of the power of audio as a communication channel. -
How To Make Sure Your CTV Inventory Is In The Right Hands
Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work. -
3 Ways to Adopt the New “Always On” Approach to Cultural Marketing
It’s Black History Month and the traditional time for brands to roll out their marketing efforts and key into the demographic around this space. -
How Publishers Can Diversify Revenue with Identity and a Digital Mindset
It’s no secret that third-party cookies are going away. We read headlines daily about the approaching cookie-apocalypse. -
Will Human Craft Make a Comeback in the Post-Cookie Era&quest
2021 on paper is daunting. But could 2021 be the year of rebirth? Q1 will bring Apple’s diminishment of IDFA. We’re also wrestling with the best way to soften the impact of Google’s 2022 third-party cookie deprecation on Chrome.
