MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Ecommerce Marketing Strategies for Growth in 2021
Marketing is an area of your business where you should never be satisfied with current results. There are virtually always new angles, methods, and trends you can implement to get the most out of your advertising spend. -
5 Overlooked Realities of True Omnichannel Success
Today more than ever, organizations need to put their customers at the center of their marketing programs and build plans based on a deep understanding of where and how they can deliver the most value. -
2021: The Year Of The Independent Agency
Agencies of all shapes and sizes were disrupted as the pandemic plunged our industry into the unpredicted territory. And while the experience has been humbling for us all, I’d argue it has gone a long way to showcase the strengths of the independent agency model and how they work with their partners. -
How to Tie the Loose Ends of Your Brand
Good branding is the foundation for all your marketing success, which is why so much effort goes into it. It’s important that your branding is memorable and constant across all channels and platforms, with one report finding that consistent branding increases revenue by 33%. -
Great Expectations: Why Customers Want More From Your Words In 2021
The words businesses are using are under a microscope. And that means brands need to make sure that what they’re saying – and how they’re saying it – stands up to scrutiny. So how do you make sure your words are fit for purpose, no matter what 2021 throws at us? -
Cookie Restrictions Will Not Solve Privacy Concerns, But Non-User Matching Will
Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect personal data within the digital advertising ecosystem. There is a far better and simpler solution for achieving this goal, in the form of contextual targeting. -
What’s in Store for Food & Nutrition in 2021?
Now that 2021 is well underway, consumers everywhere are seeking knowledge and practical advice on how to better themselves and their health after a rocky year under quarantine and stress. -
Prioritizing Innovation: A Q & A with Melissa Tischler of Lippincott
We spoke with Melissa Tischler of global creative consultancy Lippincott about her Principles for Driving Innovation-Led Growth, why brand is an essential input to innovation and how prioritizing innovation today can unlock growth for tomorrow. -
The Evolution Of Experience Design In 2021
5 experience principles that are fundamental to how we can design and reimagine brand experiences that work at every stage of the consumer lifecycle, for 2021 and beyond. -
Younger Consumers Are Craving More (Authentic) Health And Wellness Visuals
With increasing awareness around mental health for Gen Z and Millennials, brands have a distinct opportunity and also a responsibility to connect with younger consumers by more accurately reflecting the realities of how and why these generations prioritize their mental wellbeing. -
How 2020 Changed America
Throughout all of these events, the impact on the daily lives of Americans was profound. The compounding crises altered how we work, how we learn, how we entertain ourselves and even how we think about social issues. -
3 Tips to Creating High-Powered Online Experiences
In this article, we will focus on high-powered messaging, although frequent messaging is rather straight forward as businesses engage in frequent, cross-channel advertising to catch the consumer near or at the point of consumption.
