MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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The Key to Unlocking Hidden Treasures in your CRM
Customer relationship management systems (CRMs) are great for collecting and organizing data. But, what are we doing with all this data? -
3 Marketing Concepts Sales Should Apply in 2021
2021 is a new landscape for sales and marketing, and each team has a lot to learn from the other. -
Is 2021 the Year Aliens Finally Bring Elvis Back to Us?
Our insatiable desire for instant gratification is now being met more often than not. So what does that mean for 2021? -
In 2021 Approach SPO With Collaboration In Mind
In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two. -
Advertising in 2021: Seizing the Moment in OTT
Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore. -
In Pursuit of Personal Bias: Pushing Past the Surface to Understand How People Think and Act
We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades. -
Enhance Brand Awareness To Unlock Growth In 2021
Brand awareness has been at the forefront of priorities for digital marketing managers the last couple of years and has become even more important amidst obvious market changes. So what exactly does it take to achieve this? -
The Rise of the Spectator
As we approach 2021 with little confidence in things returning to normal any time soon, is it time for brands to help add some much-needed friction back into people’s lives? -
5 Reasons New Business Pitching Will Stay Remote In 2021
2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely. -
Now For The Good News – Why 2021 Can Be Better For Business
Right now the economy is pretty much shattered, the weather is appalling and we’re all high-security imprisoned in our homes. What’s to look forward to? -
A How To Guide To Sustainability in Experiential
Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one. -
What Brands Need To Know About Their Audience Post-COVID
Shifts in the environment have naturally created shifts in our psychology and behaviour, and it’s made the common phrase “‘you want what you can’t have” seem ever more poignant.
