MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
Google and Facebook may have prioritized advertising tools for small businesses, but there’s no reason why other publishers can’t prove their worth to this vast set of buyers. -
With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave
E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google? -
Bring Multiplayer AR Alive with Interactive Physics
As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience. -
Three Trends That Will Dominate B2B Digital Marketing in 2021
Our dynamic market creates opportunities for businesses to grow faster, but only if they’re ready to capitalize on our new market realities. -
After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming. -
Welcome to the Consent Economy: Programmatic in the Post-Cookie World
First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends. -
Hey Brand Advertisers, There are 300 Million Brand Safe Places Waiting For You
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front. -
Online Digital Identity: A Tale of Two Internets
The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age. -
Small Business Optimism Persists, Despite the Pandemic
Businesses and consumers alike are finding ways to adapt and stay resilient during these unprecedented times. -
10 Tips to Stop Screen-Based Headaches
Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start. -
The CMO’s Guide to Ad Fraud
What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives? -
To Meet the Needs of Large Enterprises, CDPs Must Evolve and Handle Data at Massive Scales
As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.
