MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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How Organizations Can Cut Through The Social Media Noise In The New Year
Misinformation and disinformation ran rampant in a year marked by a global pandemic, a U.S. election, racial unrest, climate disasters and an economic downturn. -
There’s No Going Back to Normal (But That’s a Good Thing)
I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid. -
The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP
With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media. -
How the “New Normal” Should Influence Your 2021 Media Mix
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities. -
Unlock Online Potential with the Power of Strategic Video Content
If you lead a modern business, you know that your online presence is a crucial component of your financial success. -
Yellow & Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook
A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking. -
Zero-Party Data Strategies Fuel Personalization in 2021
25% of CMOs will adopt zero-party data strategies in 2021. Why? Because they have to. -
Collaboration is the Only way to Avoid Competing with your Friends
Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing. -
Marketing Data in 2021: The New Pandemic-Era Best Practices
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning. -
The Sustainability Agenda Drives Innovation
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others. -
A Digital CES Means Big Opportunity For Bold, Innovative Brands
If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come. -
A Reflection on the Election Process: A Look Inside ResTech and Why it Matters
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech).
