MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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No More Filters: How AI Leaders Can Turn The Tide On Algorithmic Bias
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out. -
It’s Marketing Budget Time – Q&A With Tracey Shirtcliff of The Virtu Group
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur. -
The Secret to Great Media Plans – Don’t Hesitate
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. -
Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations. -
A Vote for Digital: Marketing Lessons From Alexandria Ocasio-Cortez
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC. -
Upgrading Non-Alcoholic Drinks to First Class
The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from. -
AW360 Live Podcast: Ashwin Navin, CEO & Co-Founder, Samba TV
Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry. -
5 Strategies to Help Protect Your Brand in Social Media
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media. -
Apple vs. Facebook: The Fight Over IDFA and the Impact on Mobile App Marketers
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple. -
Raising Good Humans
Our latest AWMoms Table Talk, Raising Good Humans, features Dr. Aliza Pressman of The Raising Good Humans Podcast in conversation with UWG’s Monique Nelson and Facebook’s Crystal Worthem. -
AWMoms and Facebook Table Talk Summer Series – August 2020
For the August, 2020 AWMoms Table Talk, Heidi Levyn, Industry Manager, E-Commerce at Facebook speaks with Eve Rodsky, Author of Fair Play: A Game-Changing Solution For When You Have Too Much To Do (And More Life To Live) -
Be Ready for What’s Next – Transforming for the Future
Featuring Allan Thygesen (President , Americas, Google) Jim Farley (President & CEO, Ford Motor Company) The time for “rethinking” is over. Businesses need to get ready today for the challenges […]
