As a leading MVPD and vMVPD, DISH Media offers a true cross-platform, premium TV experience allowing advertisers to reach audiences across DISH TV and SLING TV with unparalleled precision and accountability. Our experts are heading to Advertising Week New York to discuss why taking an evolved, data-driven, impression-based approach to media buying is the only way forward.
For brands, finding the perfect match means more than just reaching an audience – it’s about reaching the right audience in the right context. Hill’s Pet Nutrition has built its strategy on doing exactly that, connecting with pet owners through precision targeting while still leveraging the scale and impact of TV.
A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue. You’ll learn how reallocating even a small portion of your budget to addressable TV can transform campaign results, especially among high-value light TV viewers, and how those gains translate to real outcomes.