Paramount

Participating in

• The Streaming Ad Equation: Balancing Data, Culture, and Impact

  Media Stage

  • Streaming

  • Jamie MawProgramming DirectorAdvertising Week
  • Leo O’ConnorEVP StreamingParamount Advertising

  Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever. Yet, the industry now faces a key question: how to balance the precision of one-to-one targeting with the scale and cultural impact of shared, “watercooler” moments. This session will explore hybrid models that combine the strengths of both worlds to unlock the full value of streaming advertising.

  Mon 10/6 • 8:20AM EDT15 minsIn person

• Lights, Camera, Live Action: How to Throw a Tentpole in the Streaming Age

  Media Stage

  • Modern Media & Storytelling

  • Dario SpinaCMOParamount Brand Studio
  • Van TofflerCEOGunpowder & Sky

  What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today’s media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the lens of streaming.

  Thu 10/9 • 7:00AM EDT30 minsIn person