Snapchat

Participating in

• Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity

  Great Minds Stage

  • Jeremiah BrownCreator & Reality TV StarLove Island USA
  • Mary Ann BelliveauPresident of AmericasSnap Inc
  • Nic VansteenbergheCreator & Reality TV StarLove Island USA

  Skip the scroll – today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel – it’s the cultural main stage.

  In this session, Snapchat joins Love Island stars to explore why chat is today’s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.

  Mon 10/6 • 10:50AM EDT30 minsIn person

• Women’s Sports Isn’t the Future – It’s NOW

  Creativity Stage

  • The New Sports Economy

  • Bailey WilliamsonSenior Vice President of PartnershipsTOGETHXR
  • Emma WakelySports Partnerships ManagerSnap Inc.
  • Jessie SchwartzfarbEVP, Head of Video Investmentdentsu
  • Kyrstin JohnsonNCAA gymnastTemple University
  • Aarti BhaskaranGlobal Head of Research and InsightsSnap Inc.

  The rise of women’s sports is undeniable. With fans demanding visibility and athletes becoming cultural icons, the playbook for brands has changed. This session from Snap, dentsu, and Ipsos, powered by research among 13500+ sports fans and experts, reveals how brands can seize the momentum, partner with athletes authentically, and ensure they’re not left on the sidelines of the biggest cultural shift in sports. Walk away with a better understanding of how brands can be part of the movement and support the next era of fandom!

  Wed 10/8 • 6:50AM EDT30 minsIn person

• From Metrics to Meaning: The New Measurement Playbook

  Innovation Stage

  • Modern Marketing & Measurement

  • Maria-Angela SanzoneHead of Paid SocialJPMorgan Chase
  • Alex GreenVP, Performance MediaPeacock
  • Sam MulinderHead of Marketing Science, North America, Snap IncSnap Inc.
  • Chris FlexnerHead of Verticals, Entertainment, Telco,& RegulatedSnap Inc.

  Execution, Experimentation, and Evaluation-these 3 E’s are turning traditional advertising measurement on their head. Say goodbye to boring KPIs and hello to a dynamic framework to drive results. Join industry leaders from Peacock and JPMorgan Chase as they share their winning strategies and real-world experiences. Expect insightful case studies and practical tips that will inspire you to rethink measurement. Leave equipped with the tools to enhance your campaigns and excel in dynamic environments.

  Wed 10/8 • 11:40AM EDT30 minsIn person

• Do you know the REAL Gen Z?

  Marketplace Stage

  • Culture & Society

  • Aarti BhaskaranGlobal Head of Research and InsightsSnap Inc.
  • Brad JansenPresident and CEODobbino
  • Heather O’SheaChief Research OfficerAlter Agents
  • Kirsten BeachSr. Community Engagement ManagerDobbino

  Think you know Gen Z? Join Snapchat, Alter Agents, and BBDO’s platform-first, creator-led agency, Dobbino for a provocative discussion about Gen Z. New insights from 6000+ global GenZ consumers will be unveiled depicting how brands can genuinely connect with Gen Z by focusing on the values they actually care about, how they communicate, connect, and engage with the world daily. *Spoiler alert* out of touch displays of wealth are out and hard work, altruism, integrity, and community impact are in! Learn what brands must do to

  Thu 10/9 • 9:50AM EDT30 minsIn person