This conversation with Alison Moore, CEO of Chief, explores how women are redefining leadership through nonlinear, multi-hyphenate careers. Moore will share why today’s most effective leaders aren’t climbing traditional ladders-they’re building lattices, juggling multiple ambitions, from executive to founder to “power pause.” This session will explore multihyphenate women leaders and how their nonlinear careers cultivate resilience and adaptability.
An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026. Looking at trends, growth drivers and the impact of AI, the discussion will focus on what the future may bring and how planners to presidents can prepare with the right strategy and tactics to be successful in a rapidly changing media-ecosystem.
As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend. In this session, IRCODE founder Matty Beckerman introduces a new layer of infrastructure that connects real-world interaction to mobile experiences, enabling brands and platforms to activate content across surfaces they own. Includes a behind-the-scenes look at IRCODE’s Times Square interactive billboard and new white-label lens technology for advertisers and streamers.
Adam Charles has spent 30 years bringing some of the world’s most ambitious events to life – from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies. Now, as Sparks’ first Chief Growth Officer, he’s focused on expanding the agency’s events and exhibits business worldwide. In this interview, Adam shares what he’s learned from three decades in the industry and where he sees the future of live experiences heading.
When someone’s in a mid-life crisis, we associate that with adventure seeking and making flashy impulse purchases.But what does consumerism look like during a quarter-century crisis? And are we collectively in one right now?
Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. We’ll debut the findings live, diving into a “perception gap”, a stark generational divide, and shifting spending and saving priorities.
When PJ Accetturo generated 100mm+ views with a viral, AI-generated ad for Kalshi, production studio Wavelength saw a golden opportunity: Join forces with one of the foremost craftsmen of AI storytelling to turn Hollywood on its head with viral short-form narrative content. And do it with a hyper-talented team of human creatives who want to get ahead of the industry’s will-they-or-won’t-they dance with an inevitable game changer.
A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue. You’ll learn how reallocating even a small portion of your budget to addressable TV can transform campaign results, especially among high-value light TV viewers, and how those gains translate to real outcomes.