Predicting Tomorrow Today: Insights into the 2026 Ad Market

Insights Stage

An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026. Looking at trends, growth drivers and the impact of AI, the discussion will focus on what the future may bring and how planners to presidents can prepare with the right strategy and tactics to be successful in a rapidly changing media-ecosystem.

Speakers

Key Takeaways

  1. 1.Strategies for success in a tough macro-economic market
  2. 2.Programmatic as the growth driver in CTV
  3. 3.Why Live Sports is still good business for linear TV