Bringing Brands to Life: The New Rules of Experiential Retail

Innovation Stage

Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures. Join RWS Global, CAMP, and BBC Studios for a look at “retailtainment”-where entertainment and retail merge to deepen brand affinity, boost engagement, drive revenue and create unforgettable guest experiences.

Speakers

Key Takeaways

  1. 1.Unlock new ways to engage consumers by merging entertainment IP with immersive retail experiences that drive real-world brand affinity.
  2. 2.Discover how to transform retail spaces into immersive, story-driven experiences that captivate audiences and deepen brand loyalty.
  3. 3.Hear firsthand from industry leaders who are pioneering new ways to blend entertainment IP with retail environments for maximum impact. Learn the secrets behind successful “retailtainment” activations that boost foot traffic, increase brand engagement, an
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